DIGITAL ECONOMY: CHANGING VALUES AND GUIDELINES ENTERPRISE MANAGEMENT

DOI №______

Abstract

In the article the essence and peculiarities of the digital economy, which develop from exponential rate, fundamentally changing the nature of business dematerializuye, demonetyzuye and democratize all branches of the national economy found its impact on the economic conditions and business management, outlined the preconditions, opportunities and reasonable objectives and measures to change the values, priorities and targets of building high quality new models of business management based on modern digital technology, which will provide for the transition from ltu efficiency and rationality to the transfer of emphasis on openness, democratization, sotsiologizatsii, creativity, organizational processes, and nonlinearity nerivnovazhnist hierarchical chain management, unpredictability and variety of trajectories of successful enterprises.

Key words: digital economy, enterprises, enterprise management, new models of management, digital technologies.

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